I've driven growth and customer lifetime value through GTM and end-to-end experiences enabled by insights, technology, and innovation for 20 years.  My functional expertise is in Brand Growth, Engagement & Retention, and I’ve held leadership positions across multiple industries, including Tech, Telecom, Electronics, Auto, and Consumer Goods & Services.

This breadth isn’t incidental—I'm a deeply curious, systems-minded leader who thrives on connecting dots to uncover fresh solutions and new paths to acceleration and performance. I'm drawn to marketing because it’s fundamentally about understanding people—what drives them, how they connect, and the cultural currents that shape their choices.

I’m currently consulting at several brands including with Kenvue’s Aveeno Megabrand team to harness the power of the full portfolio to improve brand equity and relevancy, household penetration and sales.

Prior, I was the VP of Marketing & Customer Experience at Jetson, a leading Brooklyn-based startup which produced the #1 electric bike sold at retail in the U.S.  I developed the vision and guided execution of Jetson’s customer-first strategy across channels including full-funnel marketing, digital, and support so the company could successfully scale to several hundred million dollars in annual revenue.

My process-led approach and innovative mindset were forged during nearly a decade in strategy and marketing at Toyota Motor North America’s corporate headquarters, reinforced over five years at Samsung Electronics America in digital transformation and customer experience (72% of U.S. households own at least one Samsung product and 25% own three or more), and cemented at Optimum, one of the largest telecommunications and broadband providers in the United States today.

I have a BA from Cornell University and dual MBA/MS in Strategy & Sustainable Enterprise from the University of Michigan.

I live with my adventurous husband, active sons, and naughty dog on Roosevelt Island in New York City; in my spare time, I’m a voracious reader and love spending time in the great outdoors with friends and family.