What: Nearly 400M Impressions across paid, organic, owned, earned & retail channels, 13 media placements (AdWeek, AdAge, BeautyMatter, Fox7 Austin), and double digit POS$ lift vs YA.

How: Led 4-week 360 tentpole activation for Aveeno to drive brand relevancy — popularity, meaningful connection and differentiation — reaching high value Zillennials and building household penetration.

What: Omni-channel campaign led to brand exposure, customer data capture and product trial by hundreds of riders of all ages from teens to retirees; coverage from ABC, Fox & Friends, NY Times, and Yahoo News.

How: Participated in first-ever Micromobility Track at the New York International Auto Show. Combined digital, experiential, PR, test track product demos, a QR-code contest, and live bike helmet customizations.

What: DTC revenue +20% YOY, AOV +$30, 100+ Jetson products launched. Avg review 4.35 stars, CSAT 4.5, NPS 49, warranty TAT -7 days post-optimization.

How: I built out the systems, people and processes to scale a Micromobility startup to $250MM+ revenue. Stood up a new MarTech stack to efficiently segment, (re)target, engage, convert, and support the customer base.

What: Top 10 reach ranking in skincare category with 300M quarterly video views, SOV +2pts, 2-3x more content YOY, estimated $35M GTS through 3 billion paid media impressions.

How: Evolve Aveeno’s Influencer strategy to balance reach and engagement by investing in creators across all tiers for always-on presence and community; increase mental availability and promote new product innovation.

What: +$40MM ARR; rebundling effort led to $104 avg lift per subscriber, drove adoption of Security managed service at 135% above plan, and exceeded upsell goals by 30%.

How: I oversaw Optimum’s customer base upgrade and cross-sell strategies to increase the lifetime value of more than 5MM residential and small/medium business customers in 21 states.

What: 10MM—>16MM Samsung Health app MAU, engaged 5MM Pay users through loyalty rewards, $15MM extended device warranty revenue in Yr 1, 40% of Galaxy owners converted to Bixby users.

How: Built integrated marketing command center for 30MM unit flagship phone GTM; grew consumer services ecosystem for stickiness & incremental revenue.

What: #1 kids bike at Target, #1 e-bike sold at retail in U.S., Reddit ‘Ask Me Anything’ 1M+ views. Highlighted in Electrek, Tech Times, CleanTechnica, Mashable, Popsugar, more.

How: Oversaw teams who designed, launched and supported our award-winning products. Highly effective digital marketing & creative for blue-chip retailers to convert in-store and online.

What: Transitioned customer contacts to 95% digital ($60MM); owners’ community 300% YOY growth leading to millions of dollars in savings and a Gold Stevie Award.

How: Led digital & CX strategy for assisted and self-service support; responsible for managing $100MM program portfolio and innovation pilots across mobile, home appliance and consumer electronics businesses.

What: YouTube’s top-viewed video for 2 days, industry awards (Bulldog, IAB, Digiday, Contagious); 40% of those who wouldn’t consider Toyota before changed minds.

How: I leveraged Toyota’s production know-how, public-private partnerships, and augmented reality to create never-been-done-before experiences featured at SXSW, Aspen Ideas Festival & trade shows.

What: Mobile onboarding +NPS 30 pt YOY, 21K monthly social conversations handled, shifted customer interaction mix from 4% to 20% chat and messaging channels.

How: Championed key digital programs at Optimum from business case development through technical & operational launch. Close partnerships with Product, Engineering, Finance & Ops.

What: 28% lift in consideration, +6% ppts in ‘trust’ metric, empowered 1200 dealers with point-of-sale & digital storytelling content.

How: Played key role in Toyota’s “Let’s Go Places” rebrand and corporate reputation task force, partnering with Saatchi&Saatchi and Dentsu to unify messaging across advertising, engagement, communications and digital in all segments.

What: Thousands of students and young professionals inspired through competitions & conferences to solve global and local environmental and mobility challenges.

How: Initiated and formalized multi-year partnership and sponsorship of Net Impact, an 130K member global organization for next-gen business leaders to make a positive impact on the world.